Ace Nigerian singer, Chinedu Okoli, popularly known as Flavour, has distanced himself from the Afrobeats genre.

Appearing on a recent episode of the ‘Afrobeats Podcast’ hosted by Shopsydoo, Flavour explained that he is not bothered about not being credited for the global rise of Nigeria’s Afrobeats genre because he is not an Afrobeats artiste.

He stated that he deserves recognition for his contribution to African music but that is not coming because the media promotes only Afrobeats as a genre from Africa.

“I don’t feel bad when I’m not given credit on the global rise of African music because what the media is talking about is Afrobeats. I’m not an Afrobeats artiste,” he said.

“What I’m doing is African music. There are guys like Fally Ipupa, Diamond Platinumz who are pushing African music globally that are not Afrobeats artists.

“Most times, the media just talks about Afrobeats. They are not talking about African music. If you talk about African music, of course, you should mention my name.”

The High-life crooner urged the media to promote not just Afrobeats but other popular African genres.

Flavour has released the music video for “Her Excellency (Nwunye Odogwu),” starring Nollywood actress Regina Daniels. In the video, Flavour serenades the leading lady, Regina, with the song.

“Her Excellency (Nwunye Odogwu)” is the fourth track of his eighth studio album “African Royalty” released last year.

Flavour is also gearing up for his “African Royalty Experience” tour. Kicking off on June 21st in Colmar, France, the tour sweeps across Portugal, Canada, Spain, and the United Kingdom before concluding in Amsterdam, Netherlands on September 2nd.

Watch the video below:

Stream the song below:

https://embed.music.apple.com/ng/album/her-excellency-nwunye-odogwu/1752738723?i=17527387