CEO of Lynx Group of Companies, Richie Mensah has launched ‘Live the Muisc ‘ an industry wide project it aims to unite and collaborate with players in the creative arts to highlight and project Africa’s unique identity.

Speaking at the Launch of ‘Live the Music Initiative, The CEO of Lynx Group of Companies urged all Ghanaian creatives to unite to project and preserve Ghanaian music and the creative arts industry.

Richie Mensah noted that the campaign also embraced art, dance, fashion, and other aspects essential to the industry’s success.

The ‘Live the Music ‘ initiative consists of 12 components which include Lynx Cubs (High School Club), Live The Music Museum, High School Album (Roll Call), Underground EP (Seven 10), Legacy Album, Live The Music Documentary, Helping Hand, Live The Music Tour, Creative Arts Workshop, Women in Music, Go Hard or Go Home and Behind the Hits

Popular personalities who graced the occasion included Kwame Farkye, Pascal Aka, KiDi, Olivetheboy , DWP Reggie Rockstone , Dcryme and others

Live The Music is not just a campaign; It’s a movement to transform how Ghanaians view and experience music and art. By engaging with every segment of society, we aim to foster a deeper appreciation for our rich cultural heritage.